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Cloti
Design Inspiration 
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Cloti Inspiration
The following images are intended to serve as creative inspiration for the packaging design of Cloti, a red wine from Spain.
The goal of this exercise is to identify visuals we’re drawn to. It’s equally important we identify things to avoid. This way, once we begin design, we’re working effectively with the proper inspiration in mind and we’re able to hit the mark.
Across these references you’ll notice bold color, expressive illustration, and graphic compositions drawn from vintage Spanish packaging, wine labels, posters, and restaurant ephemera. Many of the pieces feature folkloric symbols, hand-drawn elements, imperfect printing textures, and confident typography paired with simple, graphic shapes. The overall feeling is vibrant, playful, and culturally rich, with a balance between graphic simplicity and decorative character that gives the work warmth and personality.
